Integration of Data-driven Precision Marketing for Demand Generation - Southern Islands

Friday, 26 April 2024

Item details

Urban area: Southern Islands, Central Region
Offer type: Offer


Contact name JAmes Cube
Phone +65 8247 7206

Item description

Data-powered precision marketing that has been the main reason for the recent changes in what is known as demand generation, the latter is defined as a process of generation of awareness and interest in a certain product or service. In the past, marketers had a passive attitude to attracting clients, they left it to their luck by advertising a product to the broad masses without any chance of targeting, and tried to hit the customers with a large net. However, recently, quite a few companies have started with the needs of the customer. That is when integration of data-driven precision marketing serves the greatest purpose – helping the data to be mined deep so that the targeting is done to a small group of consumers who are identified through an in-depth analysis of huge amounts of data.

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